ROSA FAYRE A Pioneer of Conscious Beauty

ROSA FAYRE is a devoted seeker of beauty, guided by the philosophy:

“To maximize the long-term health and radiance of the skin, while minimizing our impact on the planet.”

Rooted in nature, our formulations are designed in harmony with the skin, supporting its two essential functions — regeneration and protection.

We pursue scientifically proven efficacy and responsible craftsmanship, continuously working to preserve the delicate ecosystems of both the skin and the Earth.

Responsible Beauty, Our Commitment

Since its founding, ROSA FAYRE has been devoted to creating truly exceptional skincare — one of a kind in its craftsmanship and spirit.

Guided by a deep reverence for the infinite potential of the natural world, we continue to explore its beauty while ensuring that its gifts are passed on to future generations.

Since 2024, ROSA FAYRE has been proud to join the Union for Ethical BioTrade (UEBT) as Japan’s first member, pledging to advance responsible sourcing practices that allow both people and nature to thrive in harmony.

We have begun preparations to obtain certification — within the next three years — for key natural ingredients such as Snow Rose, meeting rigorous standards designed to protect biodiversity and uphold human rights.

Together with partners who share our vision, we are committed to refining every detail of our sourcing methods, building a transparent and ethical supply chain, and fostering genuine coexistence with local and global communities alike.

Where Excellence Meets Ethics

In pursuit of timeless beauty, we bring together the majesty of nature and the legacy of our ancestors, unlocking the highest performance from the purest ingredients — where ethical responsibility and exceptional quality coexist as one.

Our Approach to Timeless Beauty

Designed to reveal the skin’s innate strength and vitality, our formulas grow more effective with continued use — nurturing beauty that deepens over time.

Free from harsh or dependency-forming ingredients, they deliver gentle yet unmistakable energy to the skin, restoring its natural balance with every application.

Grounded in floral science and skin science, each formulation is built upon evidence-based research and focuses on the three key functions of the skin — Harmony, Regeneration, and Protection — all brought together in a simple, two-step ritual.

Responsibly Sourced, Harmoniously Crafted

Developed over the course of two years under the supervision of dermatologists and cosmetic scientists, each formula combines carefully selected ingredients proven to energize and revitalize the skin, blended in the laboratory with the highest levels of purity and quality.

Every formulation is designed with the skin’s well-being in mind. None of our products contain any of the 1,644 substances banned under the EU Cosmetics Regulation (EC No. 1223/2009, Annex II), nor approximately 400 additional ingredients excluded by ROSA FAYRE’s own stringent safety standards.

Passing a More Beautiful World to the Next Generation

ROSA FAYRE is devoted to leaving the world more beautiful than when we found it.

Through our actions and enterprise, we strive to nurture harmony among all living beings who share this planet — uniting nature, environment, and society in a future where coexistence and beauty flourish together.

Responsible Beauty

Across every stage of our value chain, ROSA FAYRE upholds the highest standards of sustainability and traceability, ensuring integrity from sourcing to creation.

According to Humane Society International, an estimated 500,000 animals suffer or die each year as a result of cosmetic testing.

At ROSA FAYRE, we are firmly committed to cruelty-free practices — we do not conduct, commission, or endorse animal testing in any form, including through third-party organizations.

Protecting Precious Lives

While adhering to our core principle of reinvesting company profits into enhancing the quality of our products and services, ROSA FAYRE also monitors global developments to ensure our work carries deeper meaning — by contributing to life-saving initiatives and environmental improvement efforts in developing regions.

In response to sudden disasters and prolonged conflicts, we donate a portion of our proceeds to internationally active NPOs and NGOs working on the front lines to protect lives and provide humanitarian relief.

A Journey in Pursuit of the True Essence of Beauty

The beauty that radiates from within is the very source of strength —

the power to stand tall with pride before an unknown future.

The Philosophy of Beauty

In an age overflowing with hedonism and superficial fascination, ROSA FAYRE seeks to restore the essence of beauty that is quietly fading from the world.

Before every action we take, we ask ourselves one simple yet profound question:

“Is it truly beautiful — in essence?”

Guided by this conviction, we uphold four codes of conduct:

Purity, Nobility, Sophistication, and Timelessness.

Code of Conduct

Guided by the vision of promoting Conscious Beauty, ROSA FAYRE strives to embody both ethics and excellence in all aspects of our business.

We are committed to fostering an inclusive environment where every employee and stakeholder is treated with equal respect and dignity — regardless of race, gender, sexual orientation, religion, nationality, disability, age, or any other personal attribute.

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